Fructus boosts women's financial autonomy with a scalable digital model

Fructus, a company focused on female digital entrepreneurship, was featured in an article published by IstoÉ Mulher on May 21st. The text addresses how the company has helped women of different profiles to enter the online sales market, many of them without prior experience.

Founded in August 2024, Fructus has already served more than 2,600 customers, achieving revenues of over R$500,000. Its scalable digital model allows salespeople to receive qualified leads, have access to a quick digital marketing course and use WhatsApp as their main service channel. The products sold are selected based on consumer trends, with a focus on beauty and home utility niches.

The company operates on two fronts: a commercial arm, which supports the operation, and a 100% free social project, aimed at women in vulnerable situations. In the social project, the saleswomen keep 100% of the profits from sales, while in the business arm the company retains a small percentage to keep the operation sustainable.

In addition to the digital structure, Fructus relies on geolocated sales campaigns, integrated with partner distribution centers (DCs), which deliver using the cash on delivery model — the customer only pays upon receiving the product, reducing the risk of fraud and increasing confidence in the purchasing process. The company currently has CDs in São Paulo, Goiânia, Belo Horizonte, Campinas and João Pessoa, with plans to expand to new regions.

With an innovative model and a clear purpose of social transformation, Fructus continues to expand its impact in the digital market, offering women financial autonomy and real opportunities for growth.

The news can be read in full at the following link: IstoÉ Mulher .