Creation of Linked Beauty from a startup in the press

Entre's purchase of Bradoo was reported in a number of press outlets, such as Fusões & Aquisições, Bahia Econômica and Canal Executivo, in December 2023. The startup, now transformed into Linked Beauty, owns a commercial automation platform aimed at companies in the beauty sector, such as hairdressing salons and tattoo studios. 

The deal, which gave Entre a 40% stake in the company, expands the range of digital services and products offered within the group's world of solutions, through EntrePay, its acquiring company. "Bradoo will be another important value offering for users of our services, right at the top," said Antonio Freixo, Mineiro, CEO of Entre Investimentos.