Entre gains media space with acquisition of IstoÉ online
The judicial reorganization auction also included other Editora Três sites, which were auctioned together for R$15 million.
Entre won the judicial reorganization auction that defined the sale of Editora Três' online titles, in July 2022, for R$15 million. As a result, it took control of traditional brands in the Brazilian publishing market, such as IstoÉ, IstoÉ Dinheiro, IstoÉ Gente, Motor Show and Planeta, among others.
The fact had wide repercussions in the press. Among the outlets that gave space to the news were Meio & Mensagem, Poder 360 and Folha de S.Paulo. With the acquisition, the media outlets point out, the titles' websites will receive continuous investment over the next few years in modernization and development.
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