The power of creativity in the financial solutions market

Dated November 7, 2024, the interview was the main feature of the column Chat with MarauêMarauê Carneiro, founder of the incubator www.kaxola.com. Mineiro talks about his 33-year career in the financial market and the differentials of Grupo Entre, an innovative ecosystem that connects people and companies with agile solutions in payments and digital services.

Mineiro explains how the Entre Group originated, based on a trend in the payments sector that pointed much more towards the distribution of services than just competition over machine fees. Hence the search for ideas and entrepreneurs who could be part of the solutions to the pains arising in the sector.

Entre's CEO also gave details of existing and ongoing partnerships with new companies, with an emphasis on the BNB/EntrePay project, developed for micro and small businesses. Known for its role in fostering economic growth in the Northeast, BNB is now investing in the digitalization of means of payment as a way of strengthening financial inclusion and supporting local entrepreneurship.

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